The alternatives
umami
Umami is a modern, privacy-focused analytics platform. An open-source alternative to Google Analytics, Mixpanel and Amplitude.
umami-software/umami Updated 2026-04-29 analytics
Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
plausible/analytics Updated 2026-04-30 matomo
Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!
matomo-org/matomo Updated 2026-05-01 offen
Offen Fair Web Analytics
offen/offen Updated 2026-03-04 Comparison notes
OSS alternatives typically require self-hosting and operational effort in exchange for predictable cost and full data control. Feature parity varies — evaluate each option against your specific workflow before committing.
Migration tips
- Export data from the SaaS before migration (most provide CSV/JSON exports)
- Pilot the OSS alternative with a subset of your team before full rollout
- Budget for self-hosting infrastructure and maintenance time
FAQ
Can I fully replace Google Analytics with an OSS tool?
Feature parity varies. Most OSS alternatives cover 70-90% of core workflows, but may lack polish, integrations, or specialized features. Pilot the alternative with a subset of your team before fully committing.
What's the cost of self-hosting?
Plan for ~$5-50/month in VPS costs (DigitalOcean, Hetzner, etc.) plus 2-8 hours/month in maintenance. For a team of 20+, self-hosting usually breaks even against SaaS pricing within 6-12 months.
Which alternative should I pick?
Sort by GitHub stars (a proxy for community health), check the last-pushed date (avoid unmaintained projects), and read recent issues to gauge responsiveness.